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Ticket Industry News | Mobile Ticket App
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Category: Ticket Industry News

Not All Apps Are Created Equal

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Mobile Ticket App has a few competitors, and our response is “imitation is the greatest form of flattery.”

While most of our clients are not super technical, the purpose of this post is to let you know that not all apps are created equal.  A code called HTML5 is available for developers to use, and many developers choose HTML5 because it is flexible, works on many platforms, and more importantly, is inexpensive to use.  Mobile Ticket App competitors use HTML5.

You should read about HTML5 vs Native Apps as you consider where to build your mobile brand.  Remember, that your Mobile Ticket App is available to users for free, and that they will evaluate your brand based on the experience they have with your app.  If you are shopping for something online or on your mobile device, would you return to buy more products and services with a lower buyer experience level?

Both LinkedIn and Facebook built their first version of applications using HTML5, and have since scrapped that code and built apps using Native App Code.

“The biggest mistake we (Facebook) made as a company was betting too much on HTML5 as opposed to native.  It just wasn’t ready.”  - Mark Zuckerberg, CEO Facebook

Why is Native App Code better?

  • Native App Code is built using the same language/code the iPhone and/or Android uses, making a better and more rich experience for the user.
  • Only Native Apps can deliver the best user experiences, leveraging the full capabilities of the device.  Hence, 94% of the apps in iTunes are Native Apps.
  • Native Apps have a higher level of performance.
  • Native App Code is more secure.  HTML5 code is much easier to access and corrupt while data within a Native App is encrypted.

Mobile Ticket App uses Native App Mobile Developement for iPhone and Android.  We built our first mobile app in July 2009, with a mission to help Ticket Brokers sell more tickets by providing Ticket Brokers with the best mobile products available knowing that repeat buyers will shop with the most satisfying experience.  We are not a “me too” company, but a leader with the most Mobile Ticket App experience in the industry.  Please contact us with your questions and comments, we have Ticket Apps starting at $100 per month.

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Mark Hunter to speak at Ticket Summit

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Last year, Mark spoke on a panel and the session was so popular that the room filled up and they had to open the temporary wall to support the demand.  This year, the Ticket Broker community voted on who will speak at Ticket Summit.  Mark has a session as the feature speaker, and then a follow up Q&A session.  We are very excited that you, the Ticket Broker community want to hear from Mark and Mobile Ticket App again.  Thank you!

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Mark will speak at:

Ticket Buying in the Mobile Market

Wednesday, July 17th
4.15 PM – 4.40 PM
Session Room

“Mobile sites and “app” use continue to grow, and are here to stay. Join this session to get up-to-date stats and data on mobile sales, and how they impact the ticket-selling process.”

Speaker Q&A Roundtables

Thursday, July 18th
3.00 PM – 3.45 PM
Trade Show / Dining Hall

Network with Ticket Summit® speakers, and discuss their sessions!

 

Mobile Ticket App is also an Exhibitor, we look forward to see you.  Please stop by our booth.

Mark Hunter

Evolution of Ticket Purchasing

Less than ten years ago when a concert announced its tour or an event date was announced, fans and purchasers camped outside of the venue with hopes of getting the best seats and first pick. For die-hard fans, the camp outs would last for days while in some instances, tickets would be last minute purchases from a scalper who was probably selling bad or overpriced tickets.

Today, the innovative mobile ticketing applications have changed the way fans purchase their tickets. The applications have removed the days of waiting in line to simply using their mobile devices to purchases their tickets instantly. No longer do individuals need to second guess their purchase from a scalper, hoping their ticket is valid at the gate. Mobile ticketing applications have allowed ticket brokers, season ticket holders and last-minute ticket sellers to offer tickets to millions of fans at the touch of a button. Most applications provide venue seating and maps, price points, event information, etc.

The use of mobile ticketing has skyrocketed over the years. From a staggering 2 billion tickets sold this past year, to an estimated 15 billion tickets by 2014, mobile ticketing has made attending a movie, event or concert more convenient and much easier. Fans are able to create their own alerts to notify them of news about their favorite concerts, events and movies and when tickets are available for sale. Mobile ticketing applications allow sellers and brokers to become more competitive with ticket pricing which in turn boost their ticket sales. eMarketer estimates that the total number of US smartphone users will be 115.8 million by the end of 2012. If each of those users purchases at least two tickets a week using their mobile ticketing application, imagine how quickly the industry will grow. And it is growing, at an exponential rate.

Mobile ticketing applications continually become more and more popular among both brokers and buyers. There are many benefits to utilizing a mobile ticketing tool rather than direct through a venue. Most reliable is the convenience of having a printable ticket sent to your device immediately. This eliminates the cost of printing and mailing for the seller and makes it less likely for the buyer to lose or forget a ticket before the event.

Many mobile ticketing brokers allow other ticket holders, such as season ticket holders, to sell their tickets using their application. In some cases, there are events where a season ticket cannot attend and rather than not using a ticket can go ahead and resell it. This also provides a proof of authenticity to many purchasers, where they would most likely not receive with a ticket scalper or other seller.

In so many ways, mobile ticketing has streamlined the ticket selling and purchasing process. So much so, that it has also risen in the way of travel and transportation. As the world of technology grows, we grow with it. And with each step, we are able to discover an industry of innovation, connection and convenience.

 

The Mobile Industry

“The world is at your fingertips,” a saying that continues to become a reality as technology exponentially advances. New mobile ideas and applications are constantly developing while the demand in the mobile market continues to increase. According to mobithinking.com, we have seen the mobile industry take an innovative leap to a current (estimated) 5.9 billion mobile subscribers, which accounts for approximately 87% of the world’s population. More than 300,000 mobile applications have been developed in the last three years, and demand for the number of mobile applications is expected to peak in 2013. Research has shown that globally, consumers prefer to download applications for gaming and texting, while US consumers prefer to utilize their applications for travel, banking, local information and shopping. In March 2010, 81.3 million mobile users worldwide used their mobile device for purchasing, to include mobile ticketing and estimated to rise to nearly 490 million by the end of 2014. Mobile ticketing applications have made it easier for both the retailer and the consumer in the complete e-purchasing process.

Why mobile ticketing?

Retailers are now able to advertise their business using mobile ticketing applications while consumers are able to navigate, discover and purchase tickets on-the-go with a user-friendly platform. Ticket purchasers are no longer “stuck” at their home computers having to search for movie/entertainment theaters, times, prices and venues. The use of a mobile ticketing application is not restricted to any one smartphone, but can be purchased and downloaded to most smartphones and mobile devices. Most mobile ticketing applications can store customers’ log in and account information for quick purchasing the next time they use the application, and is easy for new customers to create an account and opt for future promotions and other offers, or simply check out as a guest. Ticket retailers including AMC, Fandango, Live Nation, Ticketmaster and Movietickets.com have all joined the mobile bandwagon making ticket purchasing through mobile devices and smartphones the latest in ticket sales. In addition to offering an avenue for retailers to provide excellent customer service, mobile ticket applications combine and integrate marketing and advertising techniques through social media and search engine optimization to provide the retailer with greater exposure in a mass marketing format, and allow the retailer to target their specific target audience.

The Mobile Ticketing Phenomenon

Ticket retailers and purchasers can say so long to paper. With mobile ticketing applications, the printed ticket has become obsolete and now allows businesses and consumers to save in additional expenses and processing fees. Mobile ticketing eliminates the hassle to the purchasing of having to remember to bring or find the ticket prior to a movie, concert, boarding a plane, etc. The convenience of utilizing mobile ticketing includes the savings on various expenses including postage, ink and of course, paper, the instant results and building a database of customer information and demographics to improve other marketing and advertising strategies and methods.