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How Mobile Has Changed Ticket Sales

Ticket Summit Blog

Mark Hunter, Senior VP of Sales and Business Development, recently had the privilege of writing a blog for Ticket Summit.

Summary:

“Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.”

Read the whole article here:  http://ticketsummit.blogspot.com/2013/10/how-mobile-has-changed-ticket-sales.html

Ticket Summit Blog

Not All Apps Are Created Equal

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Mobile Ticket App has a few competitors, and our response is “imitation is the greatest form of flattery.”

While most of our clients are not super technical, the purpose of this post is to let you know that not all apps are created equal.  A code called HTML5 is available for developers to use, and many developers choose HTML5 because it is flexible, works on many platforms, and more importantly, is inexpensive to use.  Mobile Ticket App competitors use HTML5.

You should read about HTML5 vs Native Apps as you consider where to build your mobile brand.  Remember, that your Mobile Ticket App is available to users for free, and that they will evaluate your brand based on the experience they have with your app.  If you are shopping for something online or on your mobile device, would you return to buy more products and services with a lower buyer experience level?

Both LinkedIn and Facebook built their first version of applications using HTML5, and have since scrapped that code and built apps using Native App Code.

“The biggest mistake we (Facebook) made as a company was betting too much on HTML5 as opposed to native.  It just wasn’t ready.”  - Mark Zuckerberg, CEO Facebook

Why is Native App Code better?

  • Native App Code is built using the same language/code the iPhone and/or Android uses, making a better and more rich experience for the user.
  • Only Native Apps can deliver the best user experiences, leveraging the full capabilities of the device.  Hence, 94% of the apps in iTunes are Native Apps.
  • Native Apps have a higher level of performance.
  • Native App Code is more secure.  HTML5 code is much easier to access and corrupt while data within a Native App is encrypted.

Mobile Ticket App uses Native App Mobile Developement for iPhone and Android.  We built our first mobile app in July 2009, with a mission to help Ticket Brokers sell more tickets by providing Ticket Brokers with the best mobile products available knowing that repeat buyers will shop with the most satisfying experience.  We are not a “me too” company, but a leader with the most Mobile Ticket App experience in the industry.  Please contact us with your questions and comments, we have Ticket Apps starting at $100 per month.

Read More Here

One Link. Same Event. Any Device.

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Knowing that mobile website structure and mobile website experience would eventually contribute to Desktop SEO, Mobile Ticket App starting building Auto URL Mobile Redirect months ago.  Coincidently, this article was published recently, which reinforces the need.  Please enjoy the video below and the article below.  Please let us know if you have any questions.

Google Makes Non-Desktop SEO an Absolute Necessity

Did you catch Google’s recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don’t think you’d find an SEO that begrudges the changes they are making.

Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page.

For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do). To me this is a much more worthwhile innovation than Google’s recent efforts to alter results based on link metrics; while quality of site content is subjective; quality of experience is not.

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This post marks a change in Google’s attitude towards mobile infrastructure. Best practice has always been encouraged but this new approach of developing an algorithm that heroes good mobile website infrastructure makes non-desktop SEO an absolute necessity.

It also represents a major opportunity to engage clients on optimizing their owned mobile assets; this warning from Google makes the case for brands to look again at mobile SEO even more compelling.

I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand achieve the simpler goal of making sure mobile users can access all the content desktop users can in a way that doesn’t involve them throwing their phones at the wall in frustration.

It would seem Google would prefer SEO teams to focus on simple technical matters that relate to delivering the right content from the desktop website at the right time in the right format, rather than forcing users to navigate an experience specifically designed for mobile. As ever, its a case of Google encouraging brands to walk before they can run.

From a dev point of view this latest announcement seems to push brands further toward using responsive design to cater for mobile and tablet users as opposed to an m. subdomain or dynamic serving of content based on device. Google likes responsive design because the right content is always served to the user, even if it isn’t necessarily specifically targeted on them.

With dynamic serving and separate sites there is always the opportunity for either bad redirects to land the user on irrelevant page or for no content to be served at all. Webmasters really should consider whether their user experience needs to be dramatically different for mobile users and, if not, pursue a responsive design solution as the ideal.

With mobile traffic now accounting for more than 50 percent of some website’s traffic (and rising), it’s no wonder search engines are starting to factor the quality of mobile experience into their algorithms.

It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather than a mobile-specific piece of content.

Expect further mobile best practice announcements from Big G soon.

Read more here.

Written by Richard Kirk

One Link_Same Event_Any Device

Mark Hunter to speak at Ticket Summit

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Last year, Mark spoke on a panel and the session was so popular that the room filled up and they had to open the temporary wall to support the demand.  This year, the Ticket Broker community voted on who will speak at Ticket Summit.  Mark has a session as the feature speaker, and then a follow up Q&A session.  We are very excited that you, the Ticket Broker community want to hear from Mark and Mobile Ticket App again.  Thank you!

Mark Hunter Pic

 

 

 

 

 

Mark will speak at:

Ticket Buying in the Mobile Market

Wednesday, July 17th
4.15 PM – 4.40 PM
Session Room

“Mobile sites and “app” use continue to grow, and are here to stay. Join this session to get up-to-date stats and data on mobile sales, and how they impact the ticket-selling process.”

Speaker Q&A Roundtables

Thursday, July 18th
3.00 PM – 3.45 PM
Trade Show / Dining Hall

Network with Ticket Summit® speakers, and discuss their sessions!

 

Mobile Ticket App is also an Exhibitor, we look forward to see you.  Please stop by our booth.

Mark Hunter

1.4 billion smartphones will be in use, by the end of this current year

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By the end of this current year, 1.4 billion smartphones will be in use: 798 million of them will run Android, 294 million will run Apple’s iOS, and 45 million will run Windows Phone, according to a new study by ABI Research.

The ABI study factors in an annual smartphone growth rate of 44 percent for 2013, which is just ever-so-slightly down from 2012′s 45 percent but is still a torrid pace. ABI also predicts that 20 million BlackBerry 10 phones will be in active use at year-end.

The result of that growth — and a push for share by Windows Phone and BlackBerry 10 — is a global customer market share of 57 percent for Android, 21 percent of iOS, and 3 percent for Windows Phone. Which sounds big for Android, but is actually significantly down from its third-quarter 2012 performance, in which Android captured almost 70 percent global market share.

It’s also a significant divergence in the global numbers from U.S-specific sales, which show Apple leading the market with over 50 percent share in the last quarter thanks largely to both new users and older models of iPhones.

But perhaps the most startling prediction? The bit players will start to become serious contenders again, ABI says.

“2013 should be seen as relative success for both Microsoft and BlackBerry,” analyst Aapo Markkanen said in a statement. “For the end of the year, we expect there to be 45 million Windows Phone handsets in use, with BlackBerry 10 holding an installed base of close to 20 million. Microsoft will also have 5.5 million Windows-powered tablets to show for it.”

For tablets, Markkanen is predicting continued hyper-growth: 125 percent, which will result in 268 million tablets in use. Sixty-two percent will iOS, he says, and 28 percent will run Android.

Image credit: Etsy

Written by:  John Koetsier

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