Less than ten years ago when a concert announced its tour or an event date was announced, fans and purchasers camped outside of the venue with hopes of getting the best seats and first pick. For die-hard fans, the camp outs would last for days while in some instances, tickets would be last minute purchases from a scalper who was probably selling bad or overpriced tickets.
Today, the innovative mobile ticketing applications have changed the way fans purchase their tickets. The applications have removed the days of waiting in line to simply using their mobile devices to purchases their tickets instantly. No longer do individuals need to second guess their purchase from a scalper, hoping their ticket is valid at the gate. Mobile ticketing applications have allowed ticket brokers, season ticket holders and last-minute ticket sellers to offer tickets to millions of fans at the touch of a button. Most applications provide venue seating and maps, price points, event information, etc.
The use of mobile ticketing has skyrocketed over the years. From a staggering 2 billion tickets sold this past year, to an estimated 15 billion tickets by 2014, mobile ticketing has made attending a movie, event or concert more convenient and much easier. Fans are able to create their own alerts to notify them of news about their favorite concerts, events and movies and when tickets are available for sale. Mobile ticketing applications allow sellers and brokers to become more competitive with ticket pricing which in turn boost their ticket sales. eMarketer estimates that the total number of US smartphone users will be 115.8 million by the end of 2012. If each of those users purchases at least two tickets a week using their mobile ticketing application, imagine how quickly the industry will grow. And it is growing, at an exponential rate.
Mobile ticketing applications continually become more and more popular among both brokers and buyers. There are many benefits to utilizing a mobile ticketing tool rather than direct through a venue. Most reliable is the convenience of having a printable ticket sent to your device immediately. This eliminates the cost of printing and mailing for the seller and makes it less likely for the buyer to lose or forget a ticket before the event.
Many mobile ticketing brokers allow other ticket holders, such as season ticket holders, to sell their tickets using their application. In some cases, there are events where a season ticket cannot attend and rather than not using a ticket can go ahead and resell it. This also provides a proof of authenticity to many purchasers, where they would most likely not receive with a ticket scalper or other seller.
In so many ways, mobile ticketing has streamlined the ticket selling and purchasing process. So much so, that it has also risen in the way of travel and transportation. As the world of technology grows, we grow with it. And with each step, we are able to discover an industry of innovation, connection and convenience.