“By the time this year ends, Apple and Android device owners will have downloaded more than 25 billion applications, according to new estimates from Flurry, a mobile analytics firm with offices in San Francisco and New York.
That’s a huge leap from 2010, when, the firm said, owners of those devices downloaded six billion apps. That is more than 300 percent growth in a year.
Peter Farago, head of marketing at Flurry, said the figure was not surprising, given that the number of Android and Apple devices sold was skyrocketing. But still, it’s impressive.
“For a while, the customer base for the iPhone and Androids were largely early adopters,” he said. “Now, it’s become a much more global market, especially as the prices for both devices have come down.”
He also said the catalog of offerings between the two platforms helped give those numbers a lift in the last year. The number of apps available for iOS devices is around 500,000, while the number available for Android devices is hovering closer to 350,000, he said.
Flurry generated its figures using data from its software, which it offers free to developers to embed in their apps so they can collect helpful information about how apps are used. The software has become a popular tool among developers, who typically have access to little information about their products other than how many times a particular application has been downloaded. More than 15,000 companies have integrated Flurry Analytics within 125,000 apps. The company collects data from more than 330 million devices and estimates that its software is on one out of every three iPhone and iPod Touches worldwide.
In December alone, Flurry estimates, Apple and Android device owners will download five billion applications. That would be part of the holiday boost the firm sees every year, bolstered by people on Christmas break, bored and looking for entertainment, and by mobile shoppers.
The revenue from those individual downloads in the United States market, Mr. Farago said, would reach $2.5 billion. In 2010, the firm estimated that revenue was around $1 billion.
“The app store model has truly become a lucrative business,” he said.” -By JENNA WORTHAM | November 10, 2011, 5:01 PM